In the world of whiskey, flavor, aroma, and heritage come together in every sip. While taste can vary from person to person, certain bourbons manage to stand out. In February 2025, the World Whiskies Awards honored an exceptional bourbon: Old Fitzgerald 2024 VVS. This 13-year-old bottled-in-bond bourbon not only earned the title of World’s Best Bourbon but also won Best Kentucky Bourbon.
These achievements are a point of pride for Heaven Hill Distillery, a historic producer with a long-standing reputation in the bourbon industry. The story of Old Fitzgerald is one of careful craftsmanship and respect for tradition.
The Craftsmanship of Old Fitzgerald
Old Fitzgerald is more than just a bourbon; it's a story inside each bottle. Made by Heaven Hill Distillery, which has been in the business for over 85 years, this bourbon is created from a special recipe that includes 68% corn, 20% wheat, and 12% malted barley.
Heaven Hill acquired the Old Fitzgerald brand in 1999, a pivotal moment that led to a series of highly sought-after releases. The distillery offers these unique decanter editions twice a year, with age statements from eight to 19 years. This lineup illustrates the evolution of bourbon craftsmanship over time.

The craftsmanship of the 2024 VVS is particularly noteworthy. Distilled in 1999 and aged until 2013, it was overseen by master distiller Parker Beam and his team. They decided to preserve this bourbon at its peak maturation, a decision that speaks volumes about their dedication to quality.
The Journey of a Special Release
Old Fitzgerald 2024 VVS has a journey rooted in both heritage and innovation. After its distillation, the bourbon spent 14 years in barrels, soaking up flavors from the wood. The distillery took an unusual yet strategic step in March 2013 by transferring the bourbon to steel tanks to stabilize it for future release.
This method of “tanking” helps to maintain the rich character of the spirit while allowing Heaven Hill to wait for the perfect time to unleash it on the market. Ultimately bottled in the first half of 2024, the preparation and thought put into this bourbon made it one of the most anticipated releases of the year.

When the Old Fitzgerald 2024 VVS hit shelves with a suggested retail price of $299.99, bourbon aficionados recognized they were encountering an extraordinary offering.
Tasting Notes and Awards Recognition
The accolades awarded to Old Fitzgerald 2024 VVS speak to its impressive flavor and the skill in creating it. Earning the title of World’s Best Bourbon at the World Whiskies Awards is a significant accomplishment, especially in a category filled with some of the finest spirits globally.
The bourbon presents a rich and complex flavor profile, displaying notes of caramel, vanilla, and dried fruit—characteristics that are beloved by fans of wheated bourbons. Its smooth texture and balanced sweetness cater to both seasoned bourbon enthusiasts and newcomers taking their first steps into the world of whiskey.
In addition to Old Fitzgerald’s top honors, Old Elk’s 9-Year-Old Straight Bourbon was recognized as the Best Non-Kentucky Bourbon. This contrast showcases the diverse excellence within the bourbon category, even outside the traditional regions.

What Makes Old Fitzgerald Unique?
Old Fitzgerald stands apart due to its high standards of quality and its historical importance. The brand reflects a deep appreciation for the art of bourbon-making, balancing time-honored techniques with contemporary innovations.
As the bourbon industry evolves, Old Fitzgerald embraces its legacy by continuing to produce exceptional spirits. Each sip offers more than just a drink; it allows consumers to connect with the rich history of one of America’s most treasured beverages.
Closing Thoughts
The recognition of Old Fitzgerald 2024 VVS as the World’s Best Bourbon highlights the dedication and passion behind its creation. Heaven Hill's thoughtful aging process and commitment to preserving this exceptional liquid has resonated deeply within the bourbon community.
Both aficionados and those new to bourbon can enjoy not just a fine spirit, but also a journey through history and craftsmanship. As bourbon continues to enchant drinkers around the world, Old Fitzgerald remains a symbol of quality and tradition—a true emblem of what makes Kentucky Bourbon so legendary.
Whether savoring a neat pour or mixing creative cocktails, the story of Old Fitzgerald is an experience every bourbon lover should embrace. Cheers to this timeless spirit!
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